IDENTITY / COLLATERAL DESIGN / WEBSITE DESIGN
luna love
![Underline Squiggle](https://static1.squarespace.com/static/61d8c535ec4a7c63aca1799a/t/61d8d77427e5a444baa3cc0c/1641600884765/cad_gif_squiggle_pink.gif)
Luna Love specializes in home decor, house plants, and handmade items from women-owned small businesses. Their new identity design reflects their commitment to an ethical and thoughtful business practice.
identity
design
a charming logo featuring custom script, a warm palette, and imagery referencing their natural products
![](https://images.squarespace-cdn.com/content/v1/61d8c535ec4a7c63aca1799a/71c11fdd-3815-426a-8a35-a509f04b9a75/cad_lunalove_banner_1.png)
website
design
a newly designed online presence to showcase their location and create an elegant shopping experience
![cad_lunalove_website_2.png](https://images.squarespace-cdn.com/content/v1/61d8c535ec4a7c63aca1799a/bb8c8fbf-f7d4-44b5-8c0d-4a20b0a3370a/cad_lunalove_website_2.png)
![cad_lunalove_website_3.png](https://images.squarespace-cdn.com/content/v1/61d8c535ec4a7c63aca1799a/d159a7a4-00c4-4625-a174-4715b7da13a1/cad_lunalove_website_3.png)
![cad_lunalove_website_1.png](https://images.squarespace-cdn.com/content/v1/61d8c535ec4a7c63aca1799a/fe77e0b8-204c-4de0-af0a-f8f8ccecfced/cad_lunalove_website_1.png)
![cad_lunalove_website_4.png](https://images.squarespace-cdn.com/content/v1/61d8c535ec4a7c63aca1799a/0f773a20-fc4c-4c1d-9e9e-f660d0dd8a17/cad_lunalove_website_4.png)
I found Courtney via Instagram and was immediately drawn to her aesthetic. I own a small houseplant shop that I needed help re-branding and reached out to her. She responded immediately and we were able to get the project off the ground in a timely fashion. Her attention to detail and professionalism is outstanding and working with her was seamless. She was able to take my ideas and vision and bring them to life. I am very happy with the outcome and will be reaching out to her in the future for creative needs for my company.
Amber Soltz, owner of Luna Love
![arrow pointing down](https://static1.squarespace.com/static/61d8c535ec4a7c63aca1799a/t/61eddc131f188b0ab8590788/1642978323180/cad_gif_arrow_darkgreen.gif)
process
![cad_lunalove_process_1.png](https://images.squarespace-cdn.com/content/v1/61d8c535ec4a7c63aca1799a/e83d1ba0-56b0-48b0-8d84-0645bbfd4f67/cad_lunalove_process_1.png)
![cad_lunalove_process_2.png](https://images.squarespace-cdn.com/content/v1/61d8c535ec4a7c63aca1799a/12b9e656-a231-474a-a758-1a4b81025bdf/cad_lunalove_process_2.png)
![](https://images.squarespace-cdn.com/content/v1/61d8c535ec4a7c63aca1799a/860ce567-0484-47fc-aee9-33bc4528cb7c/cad_bg_illustration_section.gif)